Our logo is the most recognisable brand element we have, so we want to make sure it is always used in the right way. If you need to use our logo (for example, if we are sponsoring your organisation) you can find the downloadable logo files & some guidelines for use below.
Logo Usage Guidelines
There are a few rules and recommendations we have when choosing which logo to use, and how to place it. We’ve tried to keep them as simple as possible while still maintaining the integrity of our most important digital asset!
Which logo variation should I use?
We have four variations of our logo. You can download the version you need below.
Wide (Light Background)
This is our most commonly used version for things like letterheads, or when displaying our logo in conjunction with other logos where the orientation is wider than it is high. It should only be used on a light background where the text is easily readable.
Narrow (Light Background)
This version of the logo is our second most commonly used version, for use on light backgrounds where the space is square or taller than it is wide. It should only be used on a light background where the text is easily readable.
Wide (Dark Background)
This version can be used when displaying our logo in situations where the orientation is wide and the background is dark. It should only be used on dark backgrounds (e.g. black, dark grey) where the contrast allows the text to be easily read. This version should be used if the space is wider than it is high.
Narrow (Dark Background)
This version of our logo is for use on square or narrow spaces (higher than they are wide). It should only be used on dark backgrounds (e.g. black, dark grey) where the contrast allows the text to be easily read.
Should I use the Vector or PNG version?
Vector image files use code to create a picture, which means that the lines will be super crisp at any size – whether super tiny or gigantic. Where possible, it’s always best to use the vector version. If you are providing the image to a printer, they will generally request (and prefer) a vector file.
We have also provided a PNG file for circumstances where you are unable to use the vector file provided. We understand that some websites and software do not allow for the use of SVG files, so we’ve provided this as a secondary option.
Are there any limitations I should know about?
Please don’t make the logo so small that you can’t read the text underneath (web design & online strategy) but other than that, you can make it any size you like.
Please ensure that you leave 2 ‘doors’ (worth of space on all four sides of the logo as per the below example!
