At KAS Helicopters, their mission is to give visitors the experience of a lifetime by showcasing the best the Kimberley has to offer from a unique, aerial perspective – with highly skilled, experienced local pilots backed by a modern fleet.
We were introduced to the team at KAS Helicopters by our friends at Blue Cherry Online Marketing, who had been working with them for some time. Blue Cherry principal Karen Dauncey reached out to us because the old KAS website was struggling to meet their conversion goals, and she thought we might be able to help.
With two distinct target audiences – individuals looking for helicopter tours, and commercial clients who needed the type of aerial services KAS Helicopters were more than equipped to provide, we overhauled and streamlined the site’s navigation to help visitors find what they needed straight away.
To help with organic SEO for commercial services, we created a ‘mega menu’ for these with individual links to the various services and types of commercial work they provide, along with a commercial landing page.
We gave KAS Helicopters the option of integrating directly with Rezdy (their booking provider) for tours, but they decided to go with manual integration given that their tour offerings rarely change, so we gave them the ability to easily link listings on the website with the corresponding listings on their booking platform (which doesn’t provide a particularly pleasant experience natively for searching and filtering tours). We also implemented smart filtering on their tour listing pages, which allows visitors to refine tours by criteria such as where the tour departs from (a choice of Broome or Derby) and to search by specific attractions (such as Horizontal Falls or Willie Creek Pearl Farm).